MAIA run artist-led interventions, exploring the relationship between artists, creative professionals, culture, place, economics and society.

Since our inception in 2013, we have evolved a fair bit. We started with business clubs and curating platforms for artists. On to producing, commissioning and designing communications strategies for creative industry organisations. And while our mission has always been to support a sustainable creative ecosystem, our work required us to step back and explore the deeper infrastructure requirements for healthy, creative towns and cities.  

At present, through projects, research and client work, MAIA investigate what an artist-friendly city means for everyone. This includes the role of arts/artists in (re)developing and future-proofing cities and spaces, the relationship between artists and citizenship, the impact of creative practice in society, the economics of the creative industries and how artists live/work.

Current projects include:

- Art Hotel; proposing a multipurpose, artist-led hotel, arts project/exhibition space and community hub.

- PROTOTYPE (formerly, The PROPOSAL); an event bringing people together to crowdsource early-stage artistic projects and ideas, in partnership with Grand Union.

- P.O.C.; a network of creative (arts, media & events) producers, curators and administrators of colour. In partnership with BAMWorks, the forum addresses racial inequalities that are prevalent in the creative industries, particularly in relation to access (of opportunity, resources, etc), asking how POC can organise, share and build with efficiency and equity.


  • Creative direction and curation
  • Project management and production
  • Audience development, community engagement and communications
  • Artist development & business support
  • Research and advocacy




Mark Riviere, director
Amber Caldwell, director
Amahra Spence, founding director and producer
Josephine Reichert, director and producer
Bex Phillips, production + communications co-ordinator
Lou Robbin, projects co-ordinator
Selina Losa Gonzalez, arts + events assistant
Yinka Danmole, associate producer


Photography: Marcin Sz