More than a production and development company, we find ways of building infrastructure, relationships and platforms to support sustainable creativity in cities.

MAIA run artist-led interventions, exploring the relationship between creative professionals, culture, place, economics and society.

Since our inception in 2013, we have evolved a fair bit. We started with business clubs and curating platforms for artists. On to developing modules for universities, producing projects, commissioning creatives and designing communications strategies for creative industry organisations. And while our mission has always been to support a sustainable creative ecosystem, our work required us to step back and explore the deeper infrastructure requirements for healthy, creative towns and cities.  

We operate through client work, self-initiated projects and research. Currently looking at new economic models, the live/work paradigm, creative and civic innovation and the role of artists in future-proofing cities and spaces.


  • Creative direction and curation
  • Project management and production
  • Creative business development and alternative business models
  • Audience development, community engagement and communications
  • Artist development & freelance professional support
  • Research and advocacy




Mark Riviere, director
Amber Caldwell, director
Amahra Spence, founding director and producer
Josephine Reichert, director
Bex Phillips, production + communications co-ordinator
Lou Robbin, projects co-ordinator
Selina Losa Gonzalez, arts + events assistant
Yinka Danmole, associate producer